 |
 |
|
PRESS RELEASE
FOR IMMEDIATE RELEASE: LeadClick Media, Inc. Partners with Lenders to Grow the Micro Loan Industry.LeadClick Media, Inc., a leading San Francisco-based Internet lead generation firm and pioneer of performance-based, cost-per-action marketing solutions, reports that advanced internet marketing strategies are not only in high demand, but helping to drive the booming online micro loan industry.LeadClick has helped micro loan lenders to expand their business to serve those customers who need a short term emergency loan, but are not willing to enter a traditional brick and mortar check cashing store. “The convenience and anonymity of the internet application process has opened up a new segment of the U.S. population that can benefit responsibly from micro loan services” says Robert Afshar, president of LeadClick Media. Fueled by the economy, a gap in traditional lending services and savvy marketing techniques that leverage the consumer trend to conduct financial business online, micro loans (a.k.a., cash advances and payday loans) have nearly quadrupled in the past four years to a $40 billion industry. According to a Marketdata Enterprises report, the payday loan industry serves more than a quarter of the U.S. population. This phenomenon is a result of a growing number of people who require periodic financial assistance and a new generation of lenders who can meet that demand. While the micro loan industry was created to meet the needs of one-time emergency borrowers, a market not served by traditional financial institutions, more than 90 percent of the business today is driven by repeat customers. “This statistic is troubling and some indication that many people are not using these loans responsibly; rather than for emergency situations many are relying on them to bridge ongoing financial shortfalls” says Robert Afshar. The micro loan industry has also benefited from the exodus of large lending institutions that failed to earn enough from these short-term loans to cover their operating costs. This opened the door for smaller lenders and transformed the industry from exclusively check-cashing storefronts in the 1990s to a growing number Internet lenders and referral sites in 2005. In this increasingly competitive playing field, online lenders depend on LeadClick Media to provide internet marketing that attracts the people that would most likely benefit from this service. "Since 2003, LeadClick Media has served our clients needs for advanced online marketing strategies that produces targeted, high quality new micro loan customers” said Robert Afshar. LeadClick Media has also grown with the industry, positioning itself to be one of the largest internet marketers in the micro loan space. Many lending institutions tap into the online demand by hiring LeadClick to handle all of their online marketing. LeadClick can provide its clients with a low cost and highly efficient marketing method that costs far less than traditional advertising methods. About LeadClick Media, Inc. Since 1998, LeadClick Media has provided superior performance-based advertising results for its hundreds of top-tier advertisers. LeadClick Media offers all aspects of Internet marketing, including site and advertising design, media buying, tracking and reporting, programming, hosting, lead-cleaning and delivery. Founded by Robert Afshar, LeadClick Media is based in San Francisco and, provides Web-based lead generation services primarily to the automotive, real estate and financial services markets. LeadClick offers consumers a variety of convenient resources to request business services and complete a brief profile of their needs. Screening more than 20 million online visitors each month, LeadClick collects hundreds of thousands of qualified leads for a variety of services. LeadClick Media also provides Internet marketing in a wide variety of industry sectors through its leading affiliate network eAdvertising. A 75% stake in LeadClick Media was purchased in November, 2005 by First American and First Advantage Corporation for $150 million. About Robert Afshar Robert Afshar is an early and ongoing pioneer in the internet marketing and online lead generation industry. Robert Afshar has served as President and CEO of LeadClick since its inception in 1999. A 75% stake in LeadClick Media was purchased in November, 2005 by First American and First Advantage Corporation for $150,000,000. Prior to founding LeadClick, Robert Afshar practiced corporate law in San Francisco. During his tenure as an attorney, Mr. Afshar founded and presided over Legal Resource, a popular source for online “How To” legal information. He has authored 5 books; teaching consumers how to handle routine legal matters without incurring attorneys’ fees. Additionally, Robert Afshar co-founded and serves on the Board of Directors of FBM Software a leading maker of internet security and Anti-Spyware applications. For more information, contact: LeadClick Media, Inc. 343 Sansome Street, Suite 800 San Francisco, CA 94104 415-365-2900, info@leadclick.com http://www.leadclick.com | |